Limeade

SaaS Marketing - Corporate Rebrand - Website

Limeade was a well-being technology company based in Bellevue, Washington that connected HR teams to their employees regardless of their geography or company scale. In 2023, Limeade was aquired by WebMD Health Services.

The company’s internal research institute guided its ongoing SaaS product development, marketing and internal culture. Millions of users in over 100 countries used Limeade solutions to reduce burnout, mitigate turnover, improve well-being and navigate the future of work.

in 2018, I joined Limeade’s internal marketing and creative team to manage multiple ongoing campaigns, social media platforms, targeted content, corporate website and a full rebrand. Despite remote work transitions with COVID, the internal marketing team was able to contribute over $115M in potential revenue to the sales pipeline.

My Role: Art Director

My Team: Stephanie McFarlane, Jaimee Reller, Ryan Standley (Senior Designers), Nick Shekeryk (Copywriter), Lee Rossini (Marketing Strategy), Jen Snow (Product UX), Luis Gamboa (UX Design)

Scope: Full corporate rebrand, marketing strategy, identity, website, campaigns, acquisitions, templates, merchandise, internal and external launch