Arts Explosion
Community Art and Event Marketing
Scope of Work
The Federal Way Arts Commission hosts an annual festival celebrating and representing regional artists with works for sale at the Performing Arts and Event Center. This event is free and open to the public sponsored by the City of Federal Way, 4Culture of King County and the Arts Foundation of Federal Way. In 2026, there was a desire for fresh, explosive branding, with digital marketing, social media stories and posts to increase event attendance and leverage the growing influence of this event for the community.
Team
My Role: 2026 Commission Chair, Event Branding and Marketing, Event Strategy
Team: Cassie Swan (Arts & Events Coordinator), Abbie Wenick (Community Events Coordinator), Cindy Ducich (Commission Co-Chair, Digital Marketing) – Iveta Felzenberg, Angelica Juarez, Karen Bregado, Alex Misten (Community Artists & Commissioners)
Results
2x increase in attendance with over 2,000 weekend visitors to the Performing Arts & Event Center
4x increase in artwork sales from 2025 with over $12k back to local studios
