Arts Explosion

The challenge

Each year the Federal Way Arts Commission hosts a free festival celebrating regional artists, with work for sale at the Performing Arts and Event Center. In 2026 the goal was fresh, explosive branding and digital marketing to grow attendance and the event’s influence in the community.

The approach

As commission chair, I led the event branding, marketing and strategy — including digital campaigns and social media stories and posts — alongside city staff and fellow commissioners.

The outcome

Attendance doubled to more than 2,000 weekend visitors, and artwork sales quadrupled from 2025, returning over $12,000 to local studios.