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Campaigns
Montana Tourism
National campaigns and regional brands that invited the rest of the world to get lost in Montana.
Client
Montana Office of Tourism
Role
Visual Design, Marketing
Services
Tourism Brand, Marketing, National Campaign
Overview
The challenge
The Montana Office of Tourism promotes the Big Sky State by elevating its best assets — its people and its outdoors — to the rest of the world.
The approach
As part of the agency team at Mercury Advertising in Bozeman, I worked on the Get Lost in Montana national campaign, seasonal pushes for winter skiing and snow sports, and brands for the state’s six tourism regions, promoted alongside statewide initiatives.
The outcome
From online and print to out-of-home and transit, Montana filled its neighboring states with monumental landscapes. In the end, the place largely sold itself — our job was to show the world the place we called home.
Results
6
tourism regions branded alongside the statewide campaign
Gallery
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