THE SITUATION
During my time at WE Communications, I was situated within the business development organization to support in-person sales pitches and RFP submissions for new PR, social and marketing clients. Particularly any top tier efforts that would make our internal teams shine and be a considerable win for the agency.
Highlighting innovation and ease of use for Dexcom’s glucose monitoring systems was a home-run campaign when WE elevated the Warrior’s program, an in-motion influencer campaign that turned the challenges of diabetes into an experience for adventure. The main takeaway was that WE would support Dexcom with both on-demand content as well as ongoing annual appeal.
