PNW / 15:42 PT
Branding
Acadium
A new name and brand for an AI-assisted academic product, built to keep pace with fast-moving product work.
Client
Acadium
Role
Creative Director
Services
Brand Guidelines + Advertising
Overview
The challenge
During the boom of AI-assisted tools, a startup team of investors and developers set out to rebrand an academically focused product with a fresh look and a new name: Acadium. It had to speak to two audiences — higher-education institutions and the students enrolled in them.
The approach
With limited influence over the product UI, the visual brand had to inform and support parallel workstreams on a rapid timeline. We also created product visualizations for motion advertising and social media.
Gallery
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