PNW / 15:42 PT
Campaigns
WE Communications
Pitch, RFP and website design that helped a global agency’s Bellevue office win more new business.
Client
WE Communications
Role
Senior Designer
Services
Business Development
Overview
The challenge
At WE, sales pitches and RFP responses drove new business and the agency’s bottom line. Leadership brought the full business development team together with sales to raise the win rate on major marketing and communications plans.
The approach
I split my time between business development and marketing — designing winning pitches for brands like Microsoft, Volvo, T-Mobile, Columbia Sportswear, Nordstrom and Sony, and refreshing the agency’s website around its new Brands in Motion theme.
The outcome
Our team raised the new-business win rate at the Bellevue headquarters from 38% to 67%.
Results
67%
new-business win rate, up from 38%
Gallery
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