Entune Behavioral Health

The challenge

A fast-growing behavioral health team was launching a new branch of its business out of Arizona. In contrast to their existing desert look and feel, they wanted a brand that felt grounded in the elements — lush, calm and attentive to the people it serves.

The approach

I presented three visual directions and multiple color palettes. Once the team narrowed their choice, we applied the brand across mockups for apparel, collateral and trade show displays, then documented it in brand guidelines.