For the Trees

Scope of Work

For the Trees was a public awareness campaign that began in 2022 to highlight the tension between industrial timber, one of Oregon’s strongest economic drivers, and sustainable forestry.

The campaign was funded by one of Oregon’s coalition trade groups OFIC, to provide a way for everyday citizens to see the daily work of forests while maintaining the balance of Oregon’s ecology.

The goal of this campaign was to build awareness of the Private Forest Accords so Oregon could understand the extent which working forests statewide had been managed sustainably for decades.

The team executed a multi-channel media campaign involving experiential events, VR video, OOH billboards, website and social media.

Team

My Role: Art Director, Film Production

Team: Sara Duncan (Client + Director of Communications), Gina Maffei (Project Director), Ryan Standley (Design), Robert Johns (Producer), 360 Labs (VR Video Production + Development)

Results

6,500 attendees at the Hood to Coast finish line event, 225 participants sat for all the VR Documentary segments

74% rated the event highly effective and would share with others

Since 20For the Trees VR Documentary has made 18 event appearances reaching an estimated 3,500 in-person viewers

Public engagement improved brand recognition and sentiment for sustainable forestry