Seattle Convention Center

The challenge

The Seattle Convention Center needed a website that served visitors, event planners and exhibitors — and did a better job of turning web traffic into event leads. The team benchmarked other West Coast convention centers to define the experience they wanted.

The approach

I led the project end to end: audit, content restructure, copywriting, wireframes, design concepts, location video, animation and map illustrations through development and launch. We also gave staff an easier back end, added a chatbot for public questions, and rebuilt the event inquiry form.

The outcome

Since launching in early 2026, site traffic is up 26% year over year, time on site has doubled, and event inquiries have tripled.