Glacier Watch Co.

The challenge

A Bozeman jewelry appraisal business was branching out into custom luxury timepieces. They needed a long-term brand that would appear on business and marketing materials — and become the literal face of their watches.

The approach

After three brand directions, the client chose a final route and applied it across the full production line. I also shot macro product photography for a luxury audience and designed a high-end retail book for their stores, along with the website.