PNW / 15:42 PT
Branding
Limeade
A full corporate rebrand, campaigns and website for a well-being technology company used in more than 100 countries.
Client
Limeade
Role
Creative Director, Marketing Strategy
Year
2018–2023
Services
Corporate Rebrand, Product Marketing
Overview
The challenge
Limeade, a Bellevue-based well-being technology company, helped HR teams engage employees across geographies and company sizes — reducing burnout and supporting workplace transformation for users in more than 100 countries.
The approach
I joined Limeade’s internal marketing team in 2018 and led campaigns, social media, content strategy and website management, along with a full corporate rebrand.
The outcome
The brand carried Limeade through its growth years and its 2023 acquisition by WebMD Health Services.
Results
100+
countries where Limeade’s platform was used
Gallery
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