PNW / 15:42 PT
Branding
Nutshell Naturals
A fresh identity and retail experience for a long-standing health food store in downtown Bozeman.
Client
Nutshell Naturals
Role
Branding, Retail + Digital
Services
Brand Identity
Overview
The challenge
A long-standing, woman-owned health and beauty store in Bozeman, Montana — formerly Montana Harvest — was consolidating space and wanted to reach new local and traveling audiences in the historic downtown.
The approach
We gave the store a more urban feel, with references to vintage botanica and a refined shopping experience — covering branding, signage, retail interiors, collateral, website, social media and photography.
Gallery
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