Summary
Get Lost in Montana was an in-state marketing campaign for the Office of Tourism that ran in tandem with it's out-of-state Key Market campaigns. While working at Mercury Advertising, we harnessed the interest of the in-state audience, to explore more of the hidden treasures around the state. The iPad magazine was intended to reach out beyond the locals to eyes and fingers across the country.
My Role
As part of the team for this magazine, I helped with interface and layout design, stylesheets, suggested user funcionality, build mock-ups and prototyped sections, and ultimately helped flow-in content once the volumes were edited and ready. I assisted with photo negotiations and worked under the direction of the lead UX designer.
