Limeade is a well-being technology company based in Bellevue, Washington that connects HR teams to their employees regardless of geography or scale. Limeade’s internal research institute guides its ongoing software development and internal culture. Millions of users in over 100 countries use Limeade solutions to reduce burnout, mitigate turnover, improve well-being and navigate the future of work.
I was hired into Limeade’s internal marketing team and advanced from an individual contributor, to manager, and eventually director. During my time, we managed multiple ongoing campaigns, social media, marketing content, website and a full corporate rebrand. Despite remote work transitions with COVID, the internal marketing team was able to contribute over $115M in potential revenue to the sales pipeline.
Role: Art Director
Team: Stephanie McFarlane, Jaimee Reller, Ryan Standley (Senior Designers), Nick Shekeryk (Copywriter), Lee Rossini (Marketing Strategy), Jen Snow (Product UX), Luis Gamboa (UX Design)
Scope: Full corporate rebrand, strategy, identity, website, campaigns, acquisitions, templates, merchandise, internal and external launch
