Summary
While working at Mercury Advertising, our agency was tasked by Vasque Outdoor Shoes with branding a component program called the "Thru-Hike Syndicate" where product users can gain sponsorship for continental hikes such as the Appliachian Trail or Pacific Crest.
While working at Mercury Advertising, our agency was tasked by Vasque Outdoor Shoes with branding a component program called the "Thru-Hike Syndicate" where product users can gain sponsorship for continental hikes such as the Appliachian Trail or Pacific Crest.
My Role
I worked under creative direction to develop a logo that first met the clients needs, and second could be applied on a number of items from apparel to decals to web. The following is my work through the process to refine the brand, and the final execution.
