Limeade is a well-being technology company based in Bellevue, Washington that connects HR teams to their employees regardless of geography or scale. Limeade’s internal research institute guides its ongoing software development and internal culture. Millions of users in over 100 countries use Limeade solutions to reduce burnout, mitigate turnover, improve well-being and navigate the future of work.
Prior to Limeade's 2022 corporate re-brand, we invested time to address workplace well-being during the pandemic. We highlighted common myths and misunderstandings that customers and prospects alike were struggling with. For this campaign we leveraged the Limeade Institute research team and reinforced how essential it was for corporations to care about employees, with the tools to help. This campaign elevated brand-awareness by 13%, contributed new leads to the sales pipeline and improved overall CSAT by providing insightful content to existing customers, prospects and their well-being programs.
Role: Creative Director, Marketing Strategy
Team: Stephanie McFarlane, Jaimee Reller, Ryan Standley (Senior Designers), Nick Shekeryk (Copywriter), Lee Rossini (Marketing Director), Free Radical (Video Production)
Scope: Tech slution marketing campaign, display ads, landing pages, video, guide and nurture engine
